What is Google Pay? We explain how it works
Google Pay is an online mobile or web payment method created by Google that also allows you to make payments at some traditional establishments. The main function of Google Pay is to make payments through Android mobile phones using NFC wireless technology.
Over time, Google Pay is expanding its functionality, and in addition to being able to make purchases in the Google Store itself or make payments via smartphones, it can also be used to add boarding passes, vouchers and coupons online or member club credit cards and payments in online stores, Among other things.
More and more e-commerce is adding Google Pay as an online payment method for their customers. This payment method is supported by Google, and is a guarantee of security and quality for users, who will feel more confident paying for their purchases with this payment tool from the internet giant.
How Google Pay works
Google Pay works similarly to a card, bringing the mobile phone closer to the dataphone in a traditional store (the device must be compatible with Google Pay). All information exchange that takes place when paying with Google Pay is encrypted, guaranteeing privacy (no one will have access to the information) and integrity (the information will not be modified).
In an online store, Google Pay is activated as one of the payment options for customers, who must enter their username and password to make the payment, in addition to a double check (validating the payment through their mobile phone).
Is Google Pay secure for online payments?
Google Pay is one of the most secure payment systems in existence, as it forces compliance with the requirements of strong authentication of PSD2, known as Strong Customer Authentication (SCA). This system requires that banks have to carry out additional checks in order to validate that the identity of the buyer is correct.
How to use Google Pay
Implementing Google Pay in an e-commerce is very simple and can be fully operational in just a few days. It is necessary to request registration in the service and include a few lines of code on the site to configure Google Pay and integrate the necessary APIs. After a period of testing to verify that payments can be made in the online store, the service is activated, being from that moment available so that users can pay for their purchases.
Google Pay for an e-commerce
It is a good decision for all companies or entrepreneurs who have an online store, to include Google Pay among their different payment methods. This platform is increasingly known and used worldwide, presenting itself as a reliable alternative when making payments online.
Let's see what are the strengths of Google Pay for an e-commerce and also, what disadvantages it can present.
What are the advantages of Google Pay?
The popularity of Google Pay when making online payments is due to the large number of benefits it offers, both for the users themselves, and for online businesses.
- High level of security
Google is one of the companies worldwide that invests the most in cybersecurity, so Google Pay has the latest technologies (encryption and tokens) that guarantee the security of the data exchanged in an online payment process.
With Google Pay, payments are made within a highly secure environment where information always remains protected when delivered. Even if an unauthorized third party were to obtain that data, they would not be able to access its content.
- Speed and ease of use
Like everything related to Google, ease of use and speed are two of the main features of Google Pay. Both when paying in an online store, and when doing it through a dataphone in a physical store, the process is really simple and fast, much more than with other online or virtual means of payment.
- Payment in physical store, web and in app
With Google Pay the user can pay at any of the company's points of sale, both in a traditional physical store, through an e-commerce, or even through a mobile app.
In this way, Google Pay offers a comprehensive payment system through which customers can quickly, easily and securely pay for their purchases, regardless of the channel they use for it (face-to-face, online or through their mobile phones).
- Loyalty Programs
Google Pay allows you to implement e-commerce reward systems for users who make their payments using this method. It is an ideal tool for customer loyalty, and a great claim to attract new users due to this type of benefits.
- Increase sales
Millions of people worldwide use Google Pay so the online store can reach all those users so they can comfortably acquire and pay for the products or services they offer.
Google Pay from the mobile application
If you have followed the step in the previous section, when you click on payment the card will appear. It is time to configure the contactless system. Click on "add payment method" (below in the payment section) and scan your card or enter the data manually.
Turn on the NFC connection of your mobile. Bringing the phone closer to the dataphone is enough to pay as if you had done it by swiping the card. The name of the business and the amount of what you pay will appear in the application. You will be able to review the payments made and each entry will have the same validity as the purchase receipt in case a problem arises.
Google Pay is a payment platform created by the world-famous search engine on the Internet. Discover all its features and advantages in this post.
Google Pay is a digital wallet linked to your Google Account. You can use it to send or request money with friends, use it in apps to pay for things and use it in a store or restaurant with your Android phone or Wear OS watch.
But perhaps the real reason to use Google Pay is that it's faster and more secure than using a physical debit or credit card.