Think with Google: Top Google SEO Tools

 Used by more than 90% of internet users worldwide, Google is the most popular search engine, followed by Bing or Yahoo. Thus, understanding how it works and using it for your own benefit is the ambition of any web project.

Best Free Google SEO Tools

Think with Google to improve your site to rank higher in search engines

Think with Google: Top Google SEO Tools

Everything related to search engine optimization must necessarily depend on Google's preferences. The good news is that the search engine offers for free some basic tools to make the task of positioning in search engines easier. Here is a list of the best Google SEO tools.

Google SEO

Think with Google to improve your site to rank higher in search engines:
  • Google Search Console
  • Google Analytics
  • AdWords Keyword Planner
  • Google's cache
  • Google Autocomplete
  • google trends
  • Mobile optimization test
  • Measure performance with Google PageSpeed

google seo services

Tools and Methods to Improve Your Website Ranking (SEO).

Google Search Console:

Google Search Console, formerly Google Webmaster Tool, is an SEO analysis tool that provides detailed information about how Google ranks a web page, showing areas for improvement, which developers can use to improve positioning. It also allows for retrospective web analysis to understand the previous developments of the page.

With Google Search Console, you get information about:
  • Crawl Errors
  • indexing status
  • Searches
  • Keyword Development
  • Number of visits to the site
  • Backlink profile - sites that link to the site

In addition to all this, it is responsible for transmitting the sitemap or sitemap to Google, which is another SEO factor to consider.

Google Analytics:

Google Analytics,This is the professional SEO tool for web analysis par excellence, which is used by most programmers. Thanks to the detailed evaluation of user data, it allows to analyze the traffic to the web page with great accuracy.

This tool allows not only to know the number of visits and their origin, but also to know what searches were made to find the website, how long they stayed on it and when they left it.

In addition, the real-time function allows monitoring of the webpage or campaign activity as it is happening - to see exactly, for example, how a viral campaign affects traffic to a website.

Getting started with this tool is easy: just follow the instructions on the Google Analytics page to generate a tracking code that can be inserted into the source code of the web page.

AdWords Keyword Planner:

The AdWords Keyword Planner analyzes and evaluates search terms based on their relevance and search volume, which is very useful for sharing new ideas or combinations of words that can be implemented in the same project.

Along with the results, figures are obtained that indicate the volume of searches and competition, which largely determines whether a term is long tail or short tail, something that can be interesting when targeting a target niche. To perform a search, you can enter combinations of words, a web page, or even a Google category.

Other AdWords features that can be very useful include:
  • Get history statistics and traffic forecast
  • Create keyword lists that can be combined with each other
  • Choose the right competitive bids and budgets for your campaigns

google cache:

In this case, it's not a tool per se, but an option offered by Google to display web pages as indexed and browsed by the search engine bot: a basic copy of text, no images, no animations, where the key words are highlighted. This allows developers to know when a page was last indexed by bots and, on the other hand, to understand how they viewed and interpreted its browsing, formatting and images.

With this, you can identify interpretation errors caused, in many cases, by the use of Flash or JavaScript.

How is this feature activated?
  1. Search for a web page in the search engine
  2. Click the green arrow that appears behind the page URL in the list of organic results
  3. The 'caching' function has been selected.
  4. On the page that appears next, at the top, select the option "Text copy only"

Tools to improve your site's ranking and check (SEO) by Google

Google Autocomplete:

In this case, it is also not an SEO tool, but a function that is available in the search engine as standard. When entering a search term, it can be surprising how the search engine completes the entered phrase or word with more or less precise contributions.

These search suggestions appear based on the number of times other users have entered them into the search engine. Thus, the autocomplete function suggests search hypotheses that can be useful for any SEO manager, as they can be long tail keywords that can ideally be included in the keyword research work prior to a campaign or web content development.

google trends

google trends, This tool is frequently used as a source of inspiration for interesting content, as it shows the most searched topics in the last 24 hours, as well as the number of articles that have actually posted something on purpose, filtered by region and category, if desired. Google Trends also allows you to check certain conditions and verify their currency and respect on the network.

Finding compelling topics and spotting trends can have a knock-on effect on building a strong backlink profile by posting engaging, “shareable” content. Which is that when a web page's content is viewed as current and valuable, it not only increases the likelihood of getting a good rating, but also the likelihood that it will be linked to other pages.

Mobile optimization test:

One of Google's latest updates detects web pages that are optimized for display on smartphones and tablets and rewards them with a better position in the search engine. To check if a website is optimized or not, Google provides a free scan in its mobile optimization test tool.

You just have to enter the site's URL and you'll get a report showing if the site takes these viewing alternatives into account and offers suggestions for improvement. Of course, Google analyzes sub-pages and not the page as a whole.

Measuring performance with Google PageSpeed:

PageSpeed ​​Insights measures loading speed and page performance for both desktop and mobile, and this is another aspect to consider in search engine optimization. Looking at non-network behavior such as HTML structure, JavaScript or CSS usage, this tool provides results with indices from lowest to highest priority to make appropriate changes and score from 1 to 100 as a whole. evaluation.

Other Google Developer Tools allow you to integrate extensions or features such as social media plug-ins, Google Maps, YouTube.

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